How to Find the Right Digital Marketing Company for Your Business

How to Find the Right Digital Marketing Company for Your Business
Searching for the right digital marketing company to market your business can be a major decision. Whether you're looking for companies in Glens Falls, Saratoga, Albany, or beyond, it's important to partner with one who has the knowledge, experience, and proven success in helping clients achieve remarkable results with their website, SEO, social media, and other marketing tactics. After 20 years of partnering with businesses, we've seen companies choose the right agency, and some who have had a harder time finding the perfect fit. Based on our experience, here are a few ways to find the best digital marketing company for your needs.
Do a Google search for the company and its keywords. How are they ranking in the search engines? If they aren’t ranking well for their own keywords, that may say something about their SEO expertise.
Read the reviews. What are their clients saying in reviews of the company on Google, Facebook, and other platforms? What are employees saying about the company on Glassdoor?
Are you getting a custom solution or a one-size-fits-all package? Your business is unique, so you deserve a marketing plan that's designed around your business and your goals.
Do they have the expertise YOU need? Does their team have a good mix of experience and skills when it comes to digital marketing as it relates to your needs? If you want to expand your marketing by incorporating things like pay-per-click or social media marketing, will the team have the know-how and experience to properly execute those tactics?
Are they setting realistic expectations? If it sounds too good to be true, it probably is. Are you hearing 'guarantees'? When it comes to growing a website's rankings in the search engine results, there are no guarantees. Why? Because at the end of the day, Google determines where you show up based on how well your website is optimized. A great company will manage your expectations so you know exactly what you're getting (and why) and provide you with a sense of how those services can help your business succeed.
How is the digital marketing agency measuring success? Google Analytics, call tracking, and a variety of other sources can help pinpoint the effectiveness of each campaign. In turn, better data can help you make better decisions.
Ultimately, your business should feel comfortable partnering with a digital marketing company. There are a lot of factors to consider, and this is by no means an exhaustive list, but we're confident it will help you get moving in the right direction!
Mannix Marketing is an award-winning, full-service digital marketing agency in Glens Falls, NY. We've been helping companies achieve amazing success online since 1997 by providing professional Search Engine Optimization, custom website design and development, social media marketing services, and local advertising solutions. To learn more about our services and how we can help you succeed, visit mannixmarketing.com today!