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Panel Discussion with Trampoline Design: Rebrand vs Refresh
Event Sponsors
Venue Sponsor
Date and Time
Thursday Oct 10, 2024
8:30 AM - 10:00 AM EDT8:30 am - Registration & Refreshments
9 am - 10 am Panel Discussion with Q & A (time permitting)Location
Stored Technology Solutions- Collaboration Room
543 Queensbury Ave
Queensbury, NY 12804
Fees/Admission
$30 for ARCC Members
$40 Not-Yet Members**
Registered Guests may submit questions in advance through Monday October 7, 2024.
Please send questions to Amanda Magee: amanda@designtramp.com
**Interested in becoming an ARCC Member?
Click here for our Membership Application!
Description
How Do You Know When It’s Time to Rebrand Versus Refreshing a Campaign?
We’ve all seen brands go through updates, from beer companies to financial institutions. Yet many companies never consider it for themselves, chalking it up to not being in the budget, not having the capacity to focus on it, or simply not knowing where to start.
The catch is that consumers expect improvement, and new competition continuously enters the landscape. People want brands to provide a solid experience, from what they purchase to how they feel about the brand. How can you be sure your brand is performing as it needs to be? Leave this session with:- A self-survey list to gauge your brand
- Tactics for not becoming complacent
- Tips for finding the right partner
- How to prepare for a rebrand or a campaign overhaul
Derek Slayton, Partner/Creative Direction
Derek oversees the creative process and manages projects through to completion. From creative strategy to the development of dynamic visual elements, Derek keeps projects on time and precise. Leveraging 25 years of design and communication, Derek’s finesse has been used to guide the City of Oneonta, Town of Newcomb, and Paul Smith’s College through initiatives ranging from name changes and rebrands, to comprehensive plans and campaign strategy. His attention to detail is unparalleled.
Paula Slayton, Partner/Business Management
Paula Slayton brings more than 20 years of business management to her work at Trampoline. She ensures that accounts run smoothly through direct communication and a keen understanding of the balance that exists between projects and budgets. Her management of Midwest Family Ski Resorts, Vail Resorts, and High Falls Gorge demonstrates her ability to navigate corporate and institutional layers while still reaching goals and managing budgets and deadlines. Clients love her down-to-earth approach and accessibility.
Amanda Magee, Partner/Business Development
Amanda is a writer with a penchant for eliciting emotions from audiences. She is relentless in her pursuit of the most compelling messaging for clients. As a contributor to Forbes, SAP, and HuffPost, her ability to parse complex issues and create communication that resonates with audiences has helped create award-winning campaigns over her 20 years in the industry. She blends intuition and data to create communication support that rises to the top.
Sean Magee, Partner/Brand Strategy
Sean handles all aspects of strategy, message development, and campaign deployment to build communications systems that result in audience engagement. From his agency beginnings in Boston, creating for clients like Corning and Bayer, to more recent campaigns for Nielsen Sports, I♥NY, and the BEVS, Sean’s ability to bypass the conventional or predictable has yielded concepts that pinpoint the emotional connection between audience and brand.
